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Business Strategy

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Business Strategy: Definition, Levels, Components & Examples

Different businesses have different goals and take different routes to fulfil those goals. These routes constitute the business strategies of these businesses.

While it is easy to understand the definition of business strategy, sometimes it’s an uphill task to form and execute a successful one.

Here is an article to help you understand business strategy to fullest by answering your questions and clearing your doubts about everything related to it.

ClientDreamAct
Date17 October 2019
SkillsProject Planning

What Is Business Strategy?

A business strategy can be defined as the combination of all the decisions taken and actions performed by the business to accomplish the business goals and to secure a competitive position in the market.

It is the backbone of the business as it is the roadmap which leads to the desired goals. Any fault in this roadmap can result in the business getting lost in the crowd of overwhelming competitors.

Importance Of Business Strategy

A business objective without a strategy is just a dream. It is no less than a gamble if you enter into the market without a well-planned strategy.

With the increase in the competition, the importance of business strategy is becoming apparent and there’s a huge increase in the types of business strategies used by the businesses. Here are five reasons why a strategy is necessary for your business.

Planning

Business strategy is a part of a business plan. While the business plan sets the goals and objectives, the strategy gives you a way to fulfil those goals. It is a plan to reach where you intend to.

Strengths & Weaknesses

Most of the times, you get to know about your real strengths and weaknesses while formulating a strategy. Moreover, it also helps you capitalise on what you’re good at and use that to overshadow your weaknesses (or eliminate them).

Levels of Business Strategy

The business goal is achieved by the effective execution of different business strategies. While every employee, partner, and stakeholder of the company focus on fulfilling a single business objective, their activities are defined by various business strategies according to their level in the organisation